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More About Trademarks

Brand identity is one of the most important aspects of every company.  Ensuring a proper positioning in the market is a core task for every business which must not be overlooked.  


Failing to protect your brand by trademark oftentimes results in another individual or entity claiming the right to use your would-be trademark in the same field you’ve been building your business.  This means a loss of your investment to date.

Trademark registration is complicated and can be a confusing process when considering the class of protection (the fields or areas of service in which you will protect your use of your mark) and the filing basis (Use/Intent to Use) for your mark.  The process can be further complicated if you submit an application including errors.  This will lead to a delay of several months as well an increased likelihood that you will have to resubmit your application.  In the event of a resubmission, you will be required to pay the US Patent & Trademark Office a second filing fee.  It is most wise to employ a law firm from the outset of this process to minimize processing time while maximizing the quality and effectiveness of your registration.

Our attorneys have extensive experience in all areas of trademark protection and practice, including the potential cancellation of your mark or the need to cancel someone else’s mark in the event of an application conflicting with your mark.

Our trademark registration fee begins at $1000.00 and includes application support through registration of your mark.  Please contact us for pricing on other claims.

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